Joanne Lockwood’s Blog

the memoirs of a transgender entrepreneur

…my journey to rebrand and reorientate in an ever connected modern world

  • Two doors are not enough!
    by Joanne Lockwood on 22nd December 2018 at 12:10 am

    We have all had that car... the one that was sporty, our dream. The one we took on the open road and it made us feel great about ourselves. We took it out, showed it off to our friends and proudly looked after it, we even polished it and waxed it. We even "named" it......... Continue Reading →

  • Who wants to fly the plane?
    by Joanne Lockwood on 25th June 2017 at 3:39 pm

    Imaging if you will, you are on a flight from Heathrow to New York, and you are on final approach in to LaGuardia... over the intercom comes those dreaded words... "can anyone fly the plane". To quote Richard Branson; "say 'Yes' and work out how later" Of course the answer should always be a Yes...... Continue Reading →

  • Who wants to be a Cyberman?
    by Joanne Lockwood on 14th June 2017 at 9:52 am

    "Yes, we are all individuals"... a classic sketch from Monty Python's Life of Brian.  It illustrates the point well that whilst we all want to be different, we do take comfort from being part of a crowd or blending in with our tribe. During that sketch, one chap near the front shouts "I'm not [an...... Continue Reading →

  • How I learnt to smile…
    by Joanne Lockwood on 1st June 2017 at 7:45 am

    I have always been a happy person on the inside, and always considered myself to be a pretty jovial and welcoming person. I started to get comments on some of my social media posts that I would look much better if I could smile more, apparently I always looked so stern. I have always found...... Continue Reading →

  • Not actual game footage…
    by Joanne Lockwood on 28th May 2017 at 6:43 am

    It's funny, when I started my journey I was so caught up in trying to be myself that I kinda forgot about just living my life. What do I mean by that?, well, in the early days when I first started going out in public and presenting as female, it was all about the occasion,...... Continue Reading →

  • Appreciating the value of life skills
    by Joanne Lockwood on 22nd May 2017 at 4:41 pm

    I was recently interviewed for a charity trustee role.   One of the questions from the board was; "give an example and evidence on how are you able to deal with conflict in a team environment and balance everyone's views"...  I pointed out that "I had managed to remain happily married for nearly 30 years...... Continue Reading →

  • Breaking the chains
    by Joanne Lockwood on 18th May 2017 at 10:52 am

    Why is it we don't live our lives to our fullest potential, how many times have we held ourselves back, we look back and wish we had done something differently or taken a leap of faith. I am not just talking about regrets, more about missed opportunities or lost moments. Is it because we believe...... Continue Reading →

  • Finding my Safari Park
    by Joanne Lockwood on 9th May 2017 at 11:05 pm

    I spent most of my life knowing that I was not quite aligned in body and mind.  From an early age I used to dream and wish that little boys evolved into adulthood as women, and the little girls grew up to be men.  It was a recurring thought that was with me in my...... Continue Reading →

  • It’s ok not to be ok!
    by Joanne Lockwood on 8th May 2017 at 8:20 am

    There comes a point when you take a look at your life and decide that the way things are just not working, whether it is your relationship, your job or as in my case, how I was expressing my gender identity. For many years I had realised that the gender I was living and functioning...... Continue Reading →

  • The Power of Self-Belief
    by Joanne Lockwood on 2nd May 2017 at 4:27 pm

    How many times have we been in situations or had opportunities arise where our immediate reaction is "I couldn't do that"?   Our inner sense of self-doubt, our belief that we are not good enough, that we don’t possess the skills, or that we wouldn't be capable.  Deep down however, we would like to be...... Continue Reading →

  • Now what to wear!
    by Joanne Lockwood on 1st May 2017 at 6:53 am

    We all know that what you wear and how you present creates a first impression that can affect any relationship and how you are treated.  A Vicar in jeans and T-Shirt just doesn't fit with societies traditional expectation of the status and role. Why do we judge people based on such superficial and largely irrelevant...... Continue Reading →

  • Focus on what matters…
    by Joanne Lockwood on 29th April 2017 at 2:01 pm

    It is all too easy to get caught up in the minutiae that bogs us down and prevents us tackling the big issues that matter! We have all heard the phrases "don't sweat the small stuff", "avoid the £5 tasks" and being a "busy fool".  It can take some real focus these days not to...... Continue Reading →

  • When is the right time to rebrand?
    by Joanne Lockwood on 27th April 2017 at 10:02 pm

    In business we tend to try and stick to a formula that works.  We invest in developing our brand and push our products to market.  We use social media to associate ourselves in our customers minds as a brand to engage with and often we keep the same formula for many years. But do we...... Continue Reading →

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