It’s ok not to be ok!

There comes a point when you take a look at your life and decide that the way things are just not working, whether it is your relationship, your job or as in my case, how I was expressing my gender identity. For many years I had realised that the gender I was living and functioning as didn’t match how if felt inside and who I was.  I can't rationalise that, I can't explain it in any logical way, it was just how I was feeling.  Something that has grown inside me for as long as I can remember back into my early years.

When is the right time to rebrand?

In business we tend to try and stick to a formula that works.  We invest in developing our brand and push our products to market.  We use social media to associate ourselves in our customers minds as a brand to engage with and often we keep the same formula for many years.