When is the right time to rebrand?

In business we tend to try and stick to a formula that works.  We invest in developing our brand and push our products to market.  We use social media to associate ourselves in our customers minds as a brand to engage with and often we keep the same formula for many years.

https://academy.clickiq.co.uk/jo-lockwood-creating-inclusive-workplaces

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https://www.creativebrief.com/bite/if-you-dont-do-it-right-reasons-dont-do-it-future-lgbt-representation-marketing

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https://lbbonline.com/news/queer-representation-is-for-life-not-just-for-pride-month/

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