Imaging if you will, you are on a flight from Heathrow to New York, and you are on final approach into LaGuardia... over the intercom comes those dreaded words... "can anyone fly the plane". To quote Richard Branson; "say 'Yes' and work out how later"
How many times have we been in situations or had opportunities arise where our immediate reaction is "I couldn't do that"?
It is all too easy to get caught up in the minutiae that bogs us down and prevents us tackling the big issues that matter!
In business we tend to try and stick to a formula that works. We invest in developing our brand and push our products to market. We use social media to associate ourselves in our customers minds as a brand to engage with and often we keep the same formula for many years.